AI/ROBOTICS | NARRATIVE | SYSTEMS | UX/COPY
User Experience and Human-centric Communication
Translating technical complexity into intuitive user experiences and brand-consistent voice.
Plyfe's Bulder Tool
An interactive marketing company that began as a gamification platform and pivoted to building CMS for creating and publishing interactive ads. As the chief product designer, I was tasked with designing interactive experiences ("cards") and working side-by-side with a graphic designer to bring our wireframes to life.Video summary of Plyfe’s interactive marketing tool.
“Gallery” Widget CMS
Wireframe of Plyfe’s interactive marketing tool showing the “Gallery” widget and image search feature.
“Versus” Widget
Wireframe of “Versus,” a card-based polling widget for Plyfe’s interactive marketing tool.
Cards and Slots
Pre-release version of Plyfe’s “cards and slots” CMS for interactive marketing.
Bond, Inc.
Bond was a company that used robotics to send "handwritten" notes to friends, family and customers. I was the staff copywriter and worked on several campaigns, as well as the company handbook and brand bible."Noteworthy" email (click to expand)
Social media, Valentine's Day
Social media, Valentine's Day
In-app messaging, post-send
Brand tagline: "Handwritten notes made easy"
Product update email (click to expand)
"Brand-new stationery" email (click to expand)
Email for Beautiful Notes Made Easy (click to expand)
Bond sales letter template (click to expand)
Bond App: B2B plan selections (click to expand)
Above the fold image for Re: the People, a post-election correspondence campaign powered by Bond
About Re: the People modal (click to expand)
Profanity filter modal for Re: the People
Confirmation modal for Re: the People
Social media for Re: the People
Social media Re: the People
iTunes app store product description (click to expand)
